the business of apostasy

APOSTASY.

It's a word you don't find much used any more in modern, secular politically-centrist societies. Which is a shame, because it's a good word.

An apostate - one who commits apostasy - is one who challenges dogmatic approaches to the way things are understood or done. You find many of them in history, from the religious (heretics) to the political (dissidents). And no matter how big or small their challenge, their innovative opinions have made them leaders in the development of ideas and society.

But for the purposes of this blog, I've decided to focus neither on religious nor political apostates, but on professional apostates. And to explore innovative ideas for challenging the dogmatic approaches to marketing and reputation development that can often be found in the professional services.

And in the end, I hope this proves a valuable resource to any professional looking to establish him- or herself as a figurehead, a leader, a rainmaker in their field.

the Heresiarch

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